There is a new show on Discovery Channel called Brew Masters which follows around one of the most well-known craft brewers in the U.S. – Sam Calagione of Dogfish Head Brewery. The show has had 5 episodes so far and the rumor going around is that the show is not a success and will likely not be picked up for another season. Regardless, for beer geeks it is an awesome show to demonstrate the ins and outs of running a successful craft brewery. I only watched 1 and a half episodes but so far it was pretty entertaining. In the first episode, Sony approached Sam to create a special beer to coincide with the 40th anniversary release of Miles Davis’ album, Bitches Brew. He had something like 3 months to come up with the concept, brew a test batch, brew the final large batch, bottle and label and distribute so that it would be released on the same date as the album.
I recommend this show if you can find it.